Barolin + Spencer – Marketing Agency

Continental Campaign – Barolin + Spencer

Overview:

Graphic Design Execution
Designed a large suite of digital and print ads (20+ product lines) under creative art direction, adhering to Continental’s global brand standards for color, typography, and imagery.

Role:
Digital Design, Marketing, Website Design, Graphic Design

Art Director:
Joel Spencer

CO7186-CAN-Radios_QuarterP_V1.1-747x1024.jpg.webp
CO7213-Wireless-Cameras_Quarterpage_3.375x-4.875_V1-709x1024.jpg.webp
CO7427-CD_ClearContact_SchoolBus-Rain_HalfIsland_V1-623x1024.jpg.webp
CO7933-Ultrasonic-Sensor-Banner-Ad-300x250_V1.1.gif
CO8034-ATE-Coverage-for-Millions-Banner-Ad_300x250_V1.gif
CO8043-_Autodiagnos-TPMS-Tools-In-The-Market_300x250_with_AAPEX_v1.2.gif
CO8045-Hybrid-Parts-STATIC-Banner-ad_300x250_v1.1.jpg.webp

  1. Multi-Channel Ad Production
    Produced assets for online display, paid search, print, and direct media supporting annual media plans across six distinct business groups.

  2. Versatile Creative Coverage
    Visual deliverables included product-specific ads for hybrid parts, camera systems, HVAC motors, TPMS tools, audio, and safety systems. These were tailored for distinct commercial and consumer audiences.

  3. Media Strategy Support

    After finalizing creative, delivered assets to SEO and interactive teams for implementation. These materials helped generate over 35,000 monthly ad impressions across targeted cross-platform campaigns.

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