Barolin + Spencer – Marketing Agency
Philips Automotive Lighting – Ad Design
Philips GoPure GP5611
Costco Program Ad Design
Overview
Retail Ad Design Execution
Designed the promotional ad for the Philips GoPure GP5611 car air purifier, developed specifically for Costco’s in-store and digital retail program.Agency Collaboration & Art Direction
Executed the design under art direction from the Barolin + Spencer creative lead, following Philips’ brand guidelines and assets to ensure alignment with their global identity.Product Visualization Support
Assisted with visual refinement of the product graphics to enhance realism and clarity in a retail setting.Feature-Driven Messaging Layout
Crafted an engaging layout that emphasized the purifier’s three-layer filtration, portability, and health-focused benefits—tailored for the Costco shopper audience.Brand-Palette Integration
While the clamshell packaging and palette were created separately, the ad design was developed to visually complement and support the full retail presentation.
